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By Drive, Inc. on Thursday 15 November 2012.

In the post‐World War 2 era, the conversation around how to become the world’s best, and sustain competitive advantage, has raised the topic of organizational culture. The introduction of the elements of World Class Manufacturing (WCM) to the United States via Toyota has raised the performance bar for all of global manufacturing. However, few truly understand it and the results of efforts tend to fall far short of the depth of what Toyota has achieved. Jeffery Liker, in the first chapter of his book, The Toyota Way, bemoans this fact. Adapting to the ever‐changing dynamic of the competitive world requires a different way of thinking about the management of a business.

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